Episode 8 : The Montreal Market with LJ Aguinaga

LJ Aguinaga, owner of MTL, knows the Montreal real estate market better than most of us want to start in this business, and he shares with us his struggles and victories growing his company.

If you are wondering where to start and what is needed to navigate the Montreal real estate market, then this is the blog for you.

In this episode of the Montreal Elite Unleashed podcast, Logan Boyce and Jon Ehrlick have a deep and personal conversation with LJ Aguinaga to answer all your questions about the future of real estate in Canada.

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Who is LJ Aguinaga?

LJ's trajectory in the real estate market started even before he graduated college, giving him the experience we are all craving for.

LJ Aguinaga didn't set out to be a real estate man; in fact, he was deep into his baseball journey and even played in Europe and Perú for a few years after college.

However, when his father suggested he give it a try during his college years, he did. After a short but successful career in sports, LJ became a powerful figure in Montreal's real estate field.

The Importance of Procedures

He was a pretty successful 25-year-old broker ready to conquer the market and was proud of his accomplishments in a few short years. However, a deep conversation with an expert made him open his eyes to the reality of real estate: Progress needs tracking. 

Early in his career, LJ realized that without a structured methodology, it was virtually impossible to track his progress, much less improve it.

Consequently, LJ became the architect of his own success, building a foundation of procedures and templates to streamline his workflow and map his growth.

●      Client Relationship Management (CRM) Systems: Utilizing advanced CRM tools to monitor interactions, manage client data efficiently, and enhance customer service experiences.

●      Market Analysis Metrics: Keeping a pulse on local and national real estate trends through comprehensive market analysis helps in making informed decisions.

●      Financial Performance Indicators: Tracking cash flow, profitability margins, and investment returns to ensure the financial health of the real estate portfolio.

●      Operational Efficiency: Implementing procedures that streamline property listings, viewings, and transactions to optimize operational workflows.

●      Digital Marketing Reach: Measuring the effectiveness of online marketing campaigns and social media presence to gauge brand visibility and impact.

These meticulous methods allowed him to adapt quickly to changes in the market and expand his business portfolio.

MTL Real Estate Today

Thanks to these processes and procedures, today, MTL Real Estate is more than just a brokerage.

Lj Aguinaga has expanded into ancillary businesses that include property management and investment.

Furthermore, LJ's leadership has cultivated an environment of growth and collaboration, where professionals within the agency are empowered to take charge of their careers and reach new heights.

The Perfect Agent for the Montreal Real Estate Market

So, what are the attributes of a good real estate agent that can succeed in today’s Montreal market? This is LJ’s take:

●      Motivation

●      Dedication

●      Desire for Growth

LJ believes that the ideal real estate agent transcends conventional qualities. He values professionals who demonstrate unwavering motivation, exceptional dedication, and a strong appetite for personal and professional growth.

The Why

An agent who feels comfortable where he is, without the financial need or a “why,” will lack the motivation to do the uncomfortable things to reach success.

That’s why LJ believes in having agents who have a drive to do what they do, this being financial motivation, family-oriented motivation, or something else; they need a reason to reach a higher goal.

The Importance of Values:

Furthermore, LJ emphasizes the significance of personal values that resonate with the agency's ethos.

Agents who prioritize providing a superior client experience while upholding shared values contribute to the agency's mission of excellence and integrity.

Montreal Real Estate Market is a People’s Market

Understanding the market is more than knowing prices and locations; it's about knowing people.

With a personal approach focused on individual needs, LJ's insights underscore the importance of service-oriented thinking in the business of real estate. In Montreal’s current seller market, agility and astute judgment are critical for both agents and their clients.

In formulating a real estate strategy that is genuinely effective for a seller's market, a brokerage should consider incorporating the following characteristics:

●      Empathy and Understanding: Ability to place oneself in the client's shoes to provide solutions that truly resonate with their unique situations and desires.

●      Flexibility and Adaptability: The capacity to swiftly adjust strategies in response to market fluctuations, regulatory changes, and client feedback.

●      Innovative Thinking: Leveraging technology and innovative marketing techniques to reach and engage with a broader audience.

●      Ethical Standards and Integrity: Committing to the highest ethical standards ensures trust and long-term relationships with clients.

By prioritizing these characteristics, a brokerage not only elevates its service delivery but also ensures it remains relevant and competitive in an industry that’s perpetually evolving.

The Future of Montreal Real Estate

Considering the trajectory of the Montreal real estate market, LJ, Logan, and Jon predict that larger organizations will begin to dominate the landscape.

They envision a future market characterized by strategic partnerships within the industry’s biggest companies.  Moving to ancillary businesses and providing excellent service is the way to go moving forward.

Montreal Real Estate – A Sector Brimming with Opportunities

LJ Aguinaga's perspective on the Montreal real estate market echoes his commitment to excellence and growth. Ready to start growing your business too?

Contact us and get your coaching call today. This is the moment for investing, business exposure, and creating a legacy for the years to come in the real estate market.

Keep Learning With Montreal Elite Unleashed.

If you want to learn how to achieve real estate success by buying genuine properties, then Montreal Elite Unleashed is where to look!

Make sure to tune in to every new episode to get the best tips and strategies to be the best version of yourself you can be while growing your business!

KW: Montreal Real Estate Market, LJ Aguinaga, Montreal Elite Unleashed, Financial Performance Indicators

Meta: Explore LJ Aguinaga's insights on mastering Montreal's real estate market, strategies for growth, and shaping the perfect real estate agent.